Our Tim Huckabee Endorsed Review System Increases Flower Shop Google Reviews

The See What You Send® Customer Review System increases flower shop Goggle reviews. Your peers who use our system report value in more efficient customer service and increased internet and phone sales. One of the primary reasons for expanded sales growth in these shops is our algorithm that obtains hard to get Google reviews. 

Our system works. We have a solid track record of obtaining Google reviews for all of our customers. Take a look at the McShan Google listing below. Here's what it reveals:

  • McShan had 42 Google reviews over an 8-year period before using SWYS. 
     
  • In 1 year and 4 months McShan obtained 209 Google Reviews. 82% of them were verified as being generated by SWYS.
     
  • 98% of the Google reviews obtained by SWYS were 5 stars.
     
  • See What You Send® is listed as a leading review company by Google. Notice the difference of reviews between Facebook, The Knot, and SWYS. Almost 19,000 versus 131 and 13. Our visibility on Google reinforces the fact McShan is trusted by consumers. This translates directly into more phone and internet sales.
     
  • Increased Google Reviews strongly influences Google Local Pack and Local Organic Search Rankings.
     
  • Our Google review feature comes at no extra cost. 
     

Leading Flower shops think outside of the box. They use See What You Send® to compete effectively against local competition and order aggregators. You should too.

Tim Huckabee Endorses See What You Send

Tim Huckabee, an industry leader for 20 years, endorsed our customer review system in this month's The Profitable Florist. Read Tim's comments about the rising customer demand for seeing a photograph of floral arrangements and gifts. Tim explains why our system is the best solution to meet this growing consumer need and how it adds value to your shop.

Read the article: Click Here. 

To learn more about Tim Huckabee and Floral Strategies go to http://www.floralstrategies.com/

Google Review Technique a Success

Five months ago we added a new technique to our customer review system. Would a customer, after they gave a review based on the photo they received, be willing to give a second review on Google?  The answer is yes! Read the six case studies below to see the results. 

Google Reviews are hard to get. They are extremely important to potential customers who use Google as a search engine. The more Google Reviews you have, the more exposure you receive across Google's many properties. Google Reviews show up all over the place and are displayed across sites beyond just search engine results. In a nutshell, they influence buying decisions and build strong SEO. Flower shops with the most Google Reviews are featured at the top of a search results page in the "Local Stack"  section - where three business are listed along with reviews and information. This is good news for shops using See What You Send.

The highlights from our six case studies are:

  1. Shops using See What You Send now dominate the Google Local sections at the top of search results. 
  2. 202 out of the 206 Google Reviews given in the six case studies were 5 stars or 98% of all Google Reviews acquired by our new technique were 5 stars. These results help a shop increase its aggregate Google star rating.
  3. 92% of all Google Reviews given to the six case study shops in aggregate after our new technique was implemented in mid-November are verified as coming from See What You Send. 
  4. 70% of the total Google Reviews given to the six case study shops in aggregate, for all time, are verified as coming from See What You Send.

These statistics are unprecedented. Certainly that's the case in the floral industry. They represent what See What You Send is all about. High performance, innovative technology, and accountability based on data driven results. Across the board all of the shops that use See What You Send, no matter the size, benefit in increased sales, customer service and high Internet visibility. Take advantage of our free 45 day trial and we are positive the results will outperform your expectations.

 

 

New Google+ Reviews Feature Launched

Social Media Features: Addition of Google+ Reviews

Yesterday we launched our Google+ review feature. Customers who give a shop a 4 or 5 star review are given several social media options. Facebook: Share the shop branded review on their timeline or give the shop a Like so they become a follower of the shop's Facebook page. Yelp: add the positive review they gave to Yelp. Google+: add the positive review to Google Reviews.

Value: Facebook Shares help brand a shop across the social media network. Facebook Likes give a shop a new follower for marketing the shop presents on its Facebook page. We have already posted about the  exceptional results our shops have obtained using the Facebook features. This continues to be the case.  Yelp reviews for florists are somewhat sporadic and difficult to obtain. Our system generates positive Yelp reviews for florists (see below). This is a new feature but we expect to see each shop using our system gain at least one positive Yelp review per month. Yelp reviews help influence purchasing decisions and improve SEO. Google+ Reviews are notoriously difficult to  get. They have the most value since they directly relate to SEO and they also influence purchasing decisions. Our expectations are that shops will receive at least one Google+ Review per month (see below).  

Example of the Social Media Page for Customers Who Submit a 4 or 5 Star Review


Example of Yelp Reviews Generated by Our Customer Review System

These three Yelp reviews are verified as coming from the See What You Send system. To generate three positive Yelp reviews in the span of a week is extraordinary.


Example of a Google+ Review Generated by Our System

Google+ Reviews are visible on any keyword search in Google that generates the shop's Google "local" place listing. They are also displayed in Google Maps. The first listing in this example is verified as coming from the See What You Send system on  the day the feature launched.


These social media features are powerful. They help shops build their business. Many companies make claims about social media but how many can deliver? The techniques we have and are developing are invaluable to a flower shop. We'll post more results as they come in.

New Photo Sort and Photo Resend Feature Launched

A Customer Service Efficiency Addition

See What You Send announces a new Dashboard module. This feature allows users to access every photo taken with See What You Send. The primary goal is to allow users to resend photos to anyone. This section also allows customer service representatives an efficient way to locate photos quickly.  

Features

  • Sortable by Order ID, Account Number, Email Address, Customer Name or Date Range
  • “Only Show Bounced” when checked and used with date range allows a customer service representative to quickly locate all bounced emails and resend a photo to the correct email address or to anyone you wish to see the photo.
  • Ability to change the content of the email when the photo is resent.
  • Ability to resend the photo multiple times.
  • The photo is sent in the email template that asks for a review.

New Facebook Like Feature | Initial Evaluation of Facebook Shares

New Facebook Like Feature on 4 & 5 Star Post-Review Social Media Page and Shop Customer Review Page

On September 21 we launched the second part of our Facebook social media features. When a person submits a 4 or 5 star review they now have the option of giving a shop a Facebook Like or sharing the review on their Facebook Newsfeed. The Like feature also appears on each shop's customer review page. Here is an example from a review page:

The counter box represents the number of Likes a shop has on its Facebook page. When a person gives a Like in our system this means they become a follower of the shop and they receive posts the shop makes on Facebook. The same Like feature exists on the page a customer sees after they give a 4 or 5 star review. We track the number of Facebook page Likes for each shop in Google Analytics and provide a monthly report. A widely publicized study by Syncapse puts the value of a Facebook follower at $174.17.


Initial Evaluation of the Facebook Share Feature

Last month we launched a Facebook Share feature. This allows a customer to share a review on their Facebook Newsfeed or with specific friends after giving a 4 or 5 star review. Any person can post a Share from the shop's customer review page. The majority of people using our system give a share immediately after submitting a review. None of the shares were on a negative review. The following data suggests the post-review social media page will be effective for shops using our customer review system.

Shop 1: High Volume Florist in a Major Metropolitan Area

Data from August 27. 2015-September 22, 2015

  • Total Facebook Events: 107 
  • Total Shares: 30. 29 individual shares and 1 shop share of review on Facebook.
  • Total Likes: 68. 48 individual and 20 on the shop share of review on Facebook. 
  • Total Comments: 9 individual comments.

Shop 2: George's Florist, Roanoke Virginia

Data from August 27, 2015-September 22, 2015

  • Total Facebook Events: 43
  • Total Shares: 9. 8 individual and 1 shop share of review on Facebook.
  • Total Likes: 31. 22 individual and 9 on shop share of review on Facebook
  • 3 individual comments. 

Here is an example of an customer who shared a review on his Facebook Newsfeed. This share elicited 6 likes and 1 comment according to our tracking in the Facebook "Get Stats" API.


Comments on Initial Facebook Share Feature

  1. The post-review social media page for 4 or 5 star reviews is a valuable addition to the customer review system. 
  2. Consumers enjoy showing off their flower reviews to friends on Facebook.
  3. Facebook friends engage with shared reviews by giving them likes and comments.
  4. This type of interaction on Facebook creates a "buzz" about a shop and is a powerful way to brand your shop based on consumer endorsements.
  5. The ability to quantify both Facebook Shares and Likes is helpful in determining ROI for the See What You Send customer review system.

The initial data on the Facebook Share feature is positive. The post-submit review social media page for 4 or 5 star reviews is taken seriously by consumers. Not only are they giving Facebook Shares (we'll have data on shop page Likes in a month) but they respond to other calls to action.

For example, one shop in our system asks their customers to give a Yelp review in the content section of the post-submit social media page. Success! They are getting more positive Yelp reviews. Another florist is trying promotions for consumers who use their website. The post-review social media page appears to be a serious arena for creative engagement with consumers.

Our approach to social media is to provide innovative marketing tools with a wide variety of possibilities to help a shop expand its name recognition, add additional reviews to important social media outlets, and increase sales.


Social Media in Development

The ability for customers to give a Google or Yelp Review are currently under development. As with Facebook, these social media features will appear on the post-submit review page on on the shop review page. The Google Review feature will launch first since it has the greatest value in exposure and building SEO.


See What You Send and Google Analytics

Overview

We provide Google Analytics reports to florists using our customer review system. These reports are helpful in a few fundamental areas:

  • Establishing value for See What You Send florists through performance measurements. 
  • Determining strengths and weakness of the system.
  • Providing useful data for shops marketing on the Internet. 

Each shop using our customer review system has different ways of determining the value of analytic reporting. Aggregate referral traffic is significant for measuring the influence of a shop's customer reviews on purchasing decisions.  Nielson/Netratings reports these conversion rates for online flower websites: Proflowers 14.1%, FTD 13.3%, and 1800flowers 10.0%. Shops create their own conversion estimates based on sales growth after implementing our system. The organic Google search traffic our shops receive--because of the way their customer review pages are programmed--is a phenomenal value. This asset of See What You Send is just beginning to mature and will eventually lead to extremely high organic search traffic for florists in all sizes of  local markets.

The following examples represent aggregate data from January 1, 2015-August 31, 2015.


REFERRALS

The following referral traffic does not include people who visit the page when submitting a review.

Click-throughs from the florist website to their shop's See What You Send customer review page.

  • Florist 1: 1,954 clicks. Includes 135 clicks from mobile devices.
  • Florist 2:    821 clicks. Includes 39 clicks from Facebook.

Organic Google Search Traffic: People in the See What You Send florist's local market are conducting Google searches using a search string that contains phrases with the words "review or reviews" and "flowers or florist". They may also be adding the city name and shop name to the keyword phrase search. These are all organic searches. Any paid advertising click-throughs, for example through use of Google Ad-Words, are not included in this count. See What You Send deploys a method embedded in the customer review page structure that creates an organic listing for broad keyword Google searches by people looking for flowers. These people see the listing and click-through to the shop's customer review page. The value is analogous to what a shop would pay as an average cost per click in a Google Ad-Words campaign to have a high enough page position and click through rate to get the same number of people to click-through to their website or product. 

  • Florist 1:    435 clicks.
  • Florist 2: 1,582 clicks.   

Direct Traffic: This is a measurement of when a person typed the shop’s customer review page URL into their browser (low probability unless saved in the browser’s history) or used a bookmark to directly access the review page (higher probability). Customer service representatives looking at the review page are also counted here. Other possibilities are: a) clicking a link from mobile social media apps like Facebook or Twitter since many mobile apps often do not pass referrer information; and b) organic search click-throughs where the person’s browser is not able to be tracked properly in Google Analytics. An experiment conducted by Groupon showed as much as 60% of direct traffic may be from organic search. Direct traffic does cover a range of sources and we are always working to refine how me measure the review page traffic.

  • Florist 1: 1,064 clicks.
  • Florist 2: 1,585 clicks.

8 Month Aggregate Totals

  • Florist 1: 3,453 total visitors to the customer review page. Average of 432 visitors per month. 2:09 minutes average time spent looking at the customer review page. 
  • Florist 2: 3,988 total visitors to the customer review page. Average of 499 visitors per month. 4:07 minutes average time spent looking at the customer review page.

INFORMATION FOR MARKETING CAMPAIGNS

These categories can be helpful in determining how to target people in Google Ad Words and Facebook advertising for more effective marketing. The Google Analytic data is different for each shop using See What You Send. Google tracks consumers through a number of proprietary techniques and shares the results in their analytics. Here is an example from Florist 2 in the above referral section.

Affinity Category (Reach): Within each category the listing is in order of highest to lowest reach.

24% News Junkies & Avid Readers

  1. Entertainment & Celebrity News Junkies
  2. News Junkies & Avid Readers (all encompassing)
  3. Business & Economic News Junkies  

21% Cooking Enthusiasts

  1. Aspiring Chefs
  2. Cooking Enthusiasts (all encompassing)
  3. 30 Minute Chefs

15% Music Lovers

  1. Music Lovers (all encompassing)
  2. Pop Music Fans
  3. Rap & Hip Hop Fans
  4. Rock Music Fans

14% TV Lovers

  1. TV Lovers (all encompassing)
  2. Game, Reality & Talk Show Fans
  3. TV Drama Fans

13% Technophiles                    
                                
13% Travel Buffs

  1. Travel Buffs (all encompassing)
  2. Beachbound Travelers

We also provide analytic data for the In-Market Category which measures people who are identified as in a purchasing mode for a service or product.    


ADDITIONAL INFORMATION

There are a number of other potentially useful areas of measurement data we can provide from Google Analytics. For each shop we include a list of top cities based on IP addresses that explains where traffic is coming from and a list of devices showing what types of technology their customers are using. Other data is available upon request. The device listing below is from Florist 1 in the above referral section.

Devices Used by People Who Click-Through to the Customer Review Page
68% Desktop-majority are on Windows OS.
26% Mobile Phone-majority are on Apple iOS.
6% Tablet-majority are on Apple iOS.


NEW: SOCIAL MEDIA REPORTING

In October 2015 we will provide each florist with statistics on social media activity. Here is an example from a shop integrated with the MAS system. This information is taken from the day George's Flowers started using our social media feature.

George’s Flowers
Facebook Activity: August 31-September 3, 2015
Unique Facebook Events: 5
Shares: 6
Likes: 16
Comments: 2

The report will include a breakdown of each event.

Share 1 of 5 Photograph

Share 1 of 5 Facebook API Data





The Value of Our New Social Media Feature

Overview

The new social media feature, as with every new development we launch, will ultimately have a set of different values to each shop that uses it. Over time some of the ways shops find value will converge. We started with a Facebook Share button and will update the social media feature in the upcoming weeks to include Facebook Like to the shop page, Google Reviews and Google Share. Currently we recommend shops share from their SWYS customer review page at least one review a week on their Facebook page. We also suggest using customer reviews to create marketing campaigns on Facebook such as a monthly contest. We think one good method for sharing customer reviews on Facebook is to brand the service and have a call to action by adding a comment to the review before sharing on Facebook. This might look like the following: “Florist Name is the exclusive florist in City Name emailing a photograph of your arrangement or gift before it is delivered. You also can give us a review like the one below. Let us know what you think about this service by giving us a like, comment and share.” Even in a contest you might want to have a similar call to action alongside the promotional text. 

There are many methods to determine the value of our new Facebook Share feature. Here are a few thoughts about where shops might start to see the power of using the feature. 


Shares

As is the case with all evaluations of social media, the value of a Facebook share fluctuates wildly across a range of research studies. One thing is clear. Our Facebook Share feature is one of the most effective ways to brand your shop. Customers who give you a 4 or 5 star review and anyone visiting your SWYS customer review page can share a review. A share can be posted to a person’s Facebook Newsfeed (where the Facebook algorithm determines how many of that person’s friends see the share on their Newsfeeds) or it can be posted to a friend’s Newsfeed. This is a marketing technique based on exponential growth. Hundreds if not thousands of Facebook users will see your review for free! 

In the Salvy the Florist case study the shop received 50 Shares. Those shares were responsible for the high amount of reach—2,800 people saw the review organically (at no cost). We feel the best measurement of what a share is worth comes from an Addshoppers research study of 212 million shoppers. This research valued a Facebook Share at $3.58 per share. This is based on a measurement of tracking what consumers purchased after sharing or seeing a shared product.


Shop Facebook Page Likes (Followers)

There are a number of studies on the value of a Facebook Like to a business. The two most important factors in determining the value of a Page Like, where Facebook users will see the content you post on your shop page, are: a) sustained promotion on Facebook by the shop and b) the conversion rate of your Facebook followers who after seeing your promotions make a purchase. There are a number of widely available “value of a like” calculators that are helpful in determining what the current worth is of your shop’s Facebook page likes.

Many research studies show consumers want to participate in Facebook contests. In the Salvy the Florist case study, their contest got 35 page likes (new followers). A widely publicized study by Syncapse puts the value of a Facebook follower at $174.17. Branding matters but in the end the goal is always to convert Facebook followers into repeat customers. 


Comments and Likes on the Shared Post

Comments and Likes on the Shared Review post creates what marketers call “social proof”— a term that means likes and most comments endorse your shop or product and influence future purchasing decisions of consumers. In the Salvy the Florist case study the shop received 90 likes and 47 comments on the Shared Review post.


Post Clicks

This measures the number of people who clicked on a link a shop placed in the promotional content on a Shared Review and the number of people who clicked on the photo of the Shared Review (takes them to the shop customer review page). In the Salvy the Florist case study, 55 people clicked on a link that brought them to the Salvy the Florist website where they saw the product in the review and had the opportunity to purchase the arrangement. 84 people clicked on the Shared Review photo which brought them to the shop's customer review page.


Try the  See What You Send Social Media Feature

We feel this new development of our customer review system for florists adds considerable value to florists seeking to build a strong presence on social media. To learn more about SWYS: Click Here.

Using the New Facebook Share Feature to Promote Your Shop

Case Study of Salvy the Florist

Last week Salvy the Florist created a promotional campaign using our new Facebook share feature. They picked a customer review from their See What You send shop page. They shared the review to a "On a Page you manage" and wrote promotional content for a contest. 


Review Shared from Salvy the Florist SWYS Customer Review Page to the Shop's Facebook Page

 


Example of a Facebook User Sharing the Promotion on Their Newsfeed

 


Campaign Results

 

The above Facebook share button shows the results for the entire campaign. We use a Facebook API to explain the results in detail. 

50 people shared the review on their Facebook News Feeds or with their friends. 35 out of the 125 likes became followers of Salvy the Florist on Facebook. For the rest of the likes, 38 were on the shared reviews and the rest on the contest post. Of the 47 comments there were 37 on the contest post and the rest were on shares of the contest. 2,800 people were reached organically and 3,200 on a $20.00 boost. 


Post Contest Results

Salvy the Florist asked the person who won the bouquet to come to the shop and receive their prize. Salvy the Florist then posted to Facebook.

 

This resulted in 1 share. 50 likes were on the post and 1 like was on the share. 4 comments were made to the post. 

Salvy the Florist felt this technique of sharing a customer review on the shop's Facebook page was a success. The shop will share at least one See What You send review on their Facebook page per week and run a contest based on a review once a month. For an assessment of the value of this campaign read our next blog entry




Launch of Post-Review Social Media Page

New Feature To Increase Social Media Shares and Reviews

We just launched a new social media feature that occurs after a customer gives your shop a review. When a person submits a 1-3 star review they are brought to a standard "thank you" page. When a customer gives you a 4-5 star review they are brought to a special social media page. On this page they are asked to give an additional share or review.


The Social Media Post-Review Submission Page for 4 & 5 Star Reviews


Goals

This page is branded for your shop. This launch allows each shop to write their own introductory and enticement content to encourage those customers who just gave a 4 or 5 star review to share that review on Facebook. We will add a button for Facebook Likes next followed by an area for Google Reviews and Google Sharing. The goal is to increase your shop's visibility through a customer's engagement with social media. 



Launch of Social Media Features: Facebook Share

Tuesday, August 25 is the launch date for the new social media additions to See What You Send. The first feature to launch is Facebook Sharing. Coming soon are Facebook Likes, Google Reviews, and Google Sharing. Look for future blog entries describing the value of these features.


Facebook Share Button on Shop Information: this feature allows anyone visiting the shop review page to share a review on their Facebook News Feed. The feature automatically loads the last 4 & 5 star review.


Facebook Share Button Under Each Review Photo: this feature allows anyone visiting a shop's review page to share a specific review on their Facebook News Feed.


Facebook Share API: This is what a person sees prior to posting a shop review on Facebook. This feature is branded with the shop logo.

 


Shared Shop Review on Facebook: this is how a shared review looks on a Facebook News Feed.

 

New Video: Why MAS Integration Pays Off in Customer Service

The customer service features you receive as an integrated MAS user with See What You Send™ increases your profit margins. Use of the system decreases customer credits, replacement orders, and delivery costs. 

Here is an impromptu video with a McShan Florist Customer Service representative that illustrates how you can save money with See What You Send. 


Welcome to Our Redesigned Website!

A New Look

We hope you like our newly designed website. We'll be adding blog entries we think you might find intriguing about our product and the floral industry at large. For example, did you know the value of a customer review shared on Facebook is $15.72. Here's one expert's calculations.